Published: 6 March 2006
Paperback, B Format
129x198mm, 256 pages
Bait And Switch
The Futile Pursuit Of The Corporate Dream
Intrigued by reports of increasing poverty and despair within America's white-collar corporate workforce, Barbara Ehrenreich decided to infiltrate their world as an undercover reporter and learn about the problems facing middle-class executives at first hand. Thinking she had set herself an easy challenge, the author was quite unprepared for what happened next. Ehrenreich found herself entering a shadowy world of Internet job searches, lonely networking events and costly career-coaching sessions, a world in which 'professional' mentors and trainers offer pop-psychology and self-help mantras to desperate would-be employees. Her story is an important one - poignant and blackly funny - that delivers a stark warning about the future that faces corporate employees everywhere and calls for collective action to guard against it.
‘Barbara Ehrenreich is our premier reporter of the underside of Capitalism’